How To Post Vertical Videos on Instagram?
Research conducted by social media marketers has indicated that users find vertical videos more engaging compared to videos with a landscape orientation.
Armed with this knowledge, the initial step to increase engagement for your personal or business videos is to capture them in portrait mode.
However, if you have a landscape video that you wish to share on Instagram, worry not! We will guide you on how to convert and post them in vertical mode.
In this post, we will provide you with instructions on how to upload vertical videos on Instagram.
Contents
Overview of Vertical Videos on Instagram
Videos have gained significant popularity over static posts on various social media platforms, including Instagram. This platform allows you to share videos across your posts, reels, and stories, providing ample opportunities for engagement and attracting more followers. Leveraging videos effectively can also help your business expand its reach to potential clients.
However, it’s crucial to ensure that you’re posting videos in the appropriate format. Viewers tend to watch vertical videos up to 90% completion, surpassing the engagement of horizontal ones. The preference for vertical videos can be attributed to the fact that most people consume social media content on mobile devices.
Furthermore, portrait videos offer a closer perspective and occupy a significant portion of the screen, capturing the user’s attention more effectively. To optimize engagement, it is advisable to shoot your videos in portrait mode. However, if you have already recorded a video in landscape mode and wish to post it vertically on Instagram, it’s still possible with a few adjustments in the settings. Additionally, you can resize the video using third-party video editing apps.
Now, let’s delve into the specifics of how to achieve this.
Posting Vertical Videos on Instagram
The first and easiest way to post vertical videos on Instagram is by adjusting your camera settings and shooting your video in portrait mode.
As mentioned earlier, Instagram prefers vertical videos with aspect ratios of 4:3 or 19:6. To ensure this, go to your phone’s camera settings and adjust the aspect ratio accordingly.
Once you’ve set the correct aspect ratio, hold your phone vertically and start recording your video. Once you have the desired footage, follow the steps below to post the video on Instagram:
- Open the Instagram app on your mobile device.
- Tap the “+” button at the top of the screen.
- Select “Post” at the bottom of the screen.
- Choose the vertical video you want to upload from your phone’s gallery.
- Tap the “Next” button in the top right corner.
- Review your video and make any necessary edits.
- Tap “Next” in the bottom right corner.
- Write a caption, add relevant hashtags, and tag any desired accounts.
- Finally, press “Share” to post the vertical video on Instagram.
By following these steps, you can easily share your vertical videos on Instagram and make the most of the platform’s preferred format.
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Posting a Landscape Video Vertically on Instagram
To post a landscape video vertically on Instagram, follow these steps:
- Open the Instagram app on your mobile device.
- Tap the “+” button located at the top of the screen.
- Select the “Post” option at the bottom of the screen.
- Choose the landscape video you want to upload from your gallery.
- Press the “Next” button in the top right corner.
- At the top of the screen, tap the expand icon to adjust the video orientation.
- Tap “Next” at the bottom of the screen.
- Add a caption, relevant hashtags, and tag any desired accounts.
- Finally, press “Share” to post the vertically-oriented video on Instagram.
By following these steps, you can successfully post a landscape video in vertical format on Instagram.
Using Third-Party Video Editing Apps To Post Vertical Videos on Instagram
If you prefer more control over the orientation of your landscape video when posting it vertically on Instagram, you can utilize third-party video editing apps. These apps, such as Kapwing and VideoProc Converter, allow you to resize your landscape video into a vertical orientation according to your preferences. By using these apps, you can ensure that the video appears exactly the way you want it to when shared on Instagram.
Wrapping Up
Vertical videos on Instagram tend to be more engaging than those in landscape orientation. To post a vertical video on Instagram, simply shoot the video in portrait mode and upload it as usual.
If you have a video in landscape orientation, you can still post it on Instagram. Just upload it normally and then tap on the expand icon to switch it to a vertical format before clicking the share button.
Alternatively, you can utilize third-party apps like Kapwing and VideoProc Converter to resize your video into a vertical format.
These steps can also be applied to posting vertical photos on Instagram.
