How To Change Ad Account on Instagram

ByCaesar Hours

Instagram is a rapidly growing social media platform with an estimated monthly user base of over 800 million people. As its popularity continues to soar, more and more companies are leveraging Instagram for advertising purposes. However, there may be instances where you want to change the ads account on Instagram for your subsequent advertisements.

Most of the settings for Instagram ads are now managed through Facebook, as both platforms are owned by the same company (Meta). The Ads Manager tool, which allows you to control your advertisements, is one of these shared options. Instagram is one of the platforms available within this Ads Manager, enabling you to create and manage your ads. Nevertheless, if desired, you still have the flexibility to change your preferred ad account on Instagram.

This article will guide you through the process of changing your Instagram account, providing you with the ability to manage and switch accounts while running your Instagram advertisements.

Step-by-Step Guide on How To Change Ad Account on Instagram

Before its change in ownership, Instagram stood as a distinct platform on its own. However, following the transition, changes were implemented, including the alteration of the chronological order in which users view posts. This shift was seen as a strategic move by Facebook aimed at bolstering its economic standing. Consequently, the prominence of advertisements increased, as companies sought to reach a larger user base.

Furthermore, with the establishment of Meta, all advertising processes can now be accomplished through Facebook. While Instagram ads can still be created using Facebook Ads Manager, utilizing Instagram for business purposes offers distinct advantages. This includes the ability to directly select posts for promotion from Instagram itself and choose from various objectives.

However, one aspect that many people still find challenging is changing the ads account on Instagram. To alleviate this challenge, we have prepared a section that outlines the steps involved in changing the ad account on Instagram.

Step #1: Set Your Account Type to Business

If you intend to engage in any activities related to IG ads, it is crucial to set your account type to business. This grants you the freedom to run advertisements directly from your Instagram app and provides options to create a new ads account or switch between existing ones. Once you have changed your IG account type to business, the Business option will become available on your settings page.

To switch your personal account to a business account, follow the steps below:

How To Post Memories on Instagram

  1. Log in to your IG personal account and tap on your profile avatar located at the bottom right corner.
  2. This will take you to your profile page. Tap on the three horizontal lines situated at the top right corner of the page.
  3. Tap on “Settings” and then click on the “Account” option.
  4. As you scroll down, you will see “Switch to a Business Account.” Tap on it.

Step #2: Access Your Business Settings Page

The first step is only necessary if your account is a creator’s account. However, if your account is already a business account, you can skip to the second step. Once you have switched to a business account, you can access the settings page as mentioned earlier, where you will find the Business option.

If you need assistance accessing the Business settings page, follow these steps:

  1. Go to your profile page.
  2. On your profile page, tap on the three horizontal lines, and then click on “Settings” from the list of options.
  3. On the settings page, you will see the “Business” option. Tap on it to access the Business settings page.

Step #3: Access Your Ad Accounts

Once you have reached the Business settings page, our focus will be on the list of options, specifically the “Ad payments” at the top. Click on “Ad payments” to access the payment methods. On the payment methods page, you will see all the ads accounts you have created.

To change your ad account, follow these steps:

  1. Click on the “Your Account” button.
  2. Scroll through the list to find the desired ad account.
  3. If you have recently created a new ad account on Facebook Business Manager, it will appear in the “Your Account” list.
  4. Tap on the preferred ad account you want to switch to.
  5. The option will be updated, and you will have successfully changed your ad account on Instagram.

Changing to a new or existing ad account is as simple as that!

Conclusion

Changing your ad account on Instagram is a straightforward process. However, creating a new ad account can be a bit cumbersome as it needs to be done on Facebook. Once you have set up a new ad account using Facebook Business Manager, it will appear on your Instagram Business settings page. This guide will walk you through the steps to access that page and change your ad account.

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