White Label PPC vs. In-House Management: Making the Right Choice

Are you looking to scale your business? Then, you know it is challenging, and PPC has become an interesting option to scale your business. PPC, or pay-per-click advertising, is integral to digital marketing strategies. It offers a business a means to drive targeted traffic to their business to achieve their online goals. Both goals, like increasing visibility online or attracting more customers, can be fulfilled using PPC. It is a great tactic to scale up your business, and a business has two options.

Either use an in-house team or a white-label PPC agency.

Every business wonders whether to hire an in-house PPC team or outsource the work. Well, both have their advantages, and no choice is wrong. However, it depends on your work, time, and resources. This blog will look at an in-house PPC team and a white-label PPC agency to decide which is better. Let’s begin.

White-Lable PPC

White-label PPC services include outsourcing the management of PPC campaigns to a third-party agency. These agencies operate behind the scenes, but the company that hires the white-label PPC services rebrands the services to appear like the theory that provided them.

The advantages of hiring a white-label PPC include:

Expertise and specialization

White-label PPC providers are specialists in PPC management and digital marketing. They have experience in the field, bringing expertise and experience to the table. They are up-to-date on the latest trends, strategies, and tools in this dynamic digital landscape.

It is cost-effective.

Outsourcing PPC management to white-label agencies can be cost-effective for businesses. If you are a small business, you should undoubtedly think about hiring a PPC agency. It is cost-effective because you do not need to hire any team or provide training to the in-house team. The business only pays for the skills needed, not a proper position.

It helps scale the business.

With white-label PPC services, businesses can scale their businesses. They can add one more thing to their campaign to attract more clients. They can use the resources as and when needed, which benefits every business, especially if they offer seasonal services.

It saves time.

Managing PPC campaigns is time-consuming as you require constant monitoring, adjustments, and analysis. But when you outsource these tasks to a white-label agency, it frees up time for a business owner to focus on other integral activities like customer service, overall strategy, and product development.

The only drawback of white-label PPC is:

The business has to delegate a bit of control to the PPC agency. Even though you have guidelines, the major decisions are in their hands, which can feel like losing control.

With an external team, there are communication challenges, like delays in reports or miscommunication. Here is a guide to fixing communication challenges at the workplace or with a third-party agency.

In-House PPC Management

An in-house PPC implies to a team that a business hires and pays monthly salary and other benefits. Building an in-house PPC management team involves hiring and training professionals to handle all aspects of PPC campaigns internally.

The advantages of having an in-house PPC management team include:

Full Control

When you hire an in-house team, you have full control over your PPC strategies. You can make changes because you have the decision-making power and the ability to optimize, adjust, and implement the changes directly. Moreover, you can be assured that they are aligning the strategies with the overall business values and goals.

Immediate feedback

When you have an in-house PPC management team, you can give them immediate feedback. So, if you do not like something, you can change it within a limited time. The agility you get with this maximizes the benefits of PPC advertisements.

Brand understanding

The in-house team has an intimate understanding of the brand, how it is run, the brand, and the target audience. With this knowledge, they can create effective PPC campaigns that resonate with a brand’s goals and identity.

But an in-house PPC company comes with its challenges, too. These include:

High cost: an in-house team requires money as you must build, train, and maintain an entire PPC team. Thus, it can be expensive as you have to pay salaries, benefits, and the cost of training and invest in tons of technologies and tools.

Limited expertise: The team you hire should be specialists. Otherwise, they will not have enough knowledge or experience to run and create a high-functioning and result-oriented PPC campaign. And hiring specialists will cost you a lot more.

Conclusion

The right choices are an in-house PPC team and a white-label PPC service provider. Deciding between the two can be challenging for a business, but look at your budget, needs, and scalability, and you will undoubtedly make the right choice.