What are the 4 main types of motion graphics?
Hey people, you know what? Videos are dominating online now. You open any social media platform and you will see videos all over conveying information in a more engaging way. They have become the best content marketing tool due to the rapid delivery of information. But video production with traditional equipment is quite a hassle and expensive. That is why most content and digital marketers are now using motion graphics videos to save time.
There are so many different types of motion graphics and choosing one which resonates with your brand or business as well as your target audience is a task in itself. So, what type of motion graphics animations you should use for your brand marketing? Let’s discuss, this here today. But first, just refresh what motion graphics is all about.
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So, before we move further, what are motion graphics? If you are thinking, that motion graphics is a type of graphic designing, let us inform you, you are not the only one thinking it. Well, motion graphics is a graphic design that is moving. So, if you create a design and add movements to it, it becomes motion graphics to put it simply.
Motion graphics involve design elements to use them in time and space and generate a movement sense. There are some motion graphics types that are easier to create, while some types of motion graphics demand specific skills.
What Is The Difference B/W Motion Graphics And Animation?
Hence the term motion graphics represents moving imagery, you can say that motion graphics is a branch of animations in a nutshell. On the other hand, animation is a vast field and also includes Claymation i.e. the process of animation of 3D objects.
But the main difference between the two of them is the level of complexity. While motion graphics is the animation of design elements that usually involves texts and objects, animation is the art of storytelling and is much more than just adding movement to design elements.
If you want to acquire motion graphics services, know that motion graphics animation pricing is nominal and you will be heavy on your pocket. That is why businesses are embracing various types of motion graphics in their marketing strategies to win their audience’s hearts.
4 Different Types Of Motion Graphics
The video content used in digital marketing is not film based. They are clips or snippets usually of 1 to 2 minutes. That is why digital video content involves motion graphics at maximum. Whether it’s an animated logo for a business or an explainer video for the brand with motion graphics elements, they are everywhere.
According to research, 80% of the internet is driving traffic through videos, so it is a must that you include videos in your digital marketing and content strategy. However, with the rise in inflation, the cost of live-action video production has increased due to the involvement of different equipment like lights, cameras, sound designing, and costumes, which eventually has increased the use of motion graphics elements in videos.
Enough of the introductions and go-throughs, now discuss the four different types of motion graphics. So, without further ado, go through the basic fore motion graphics animation you should really know about.
Kinetic Typography
Kinetic typography is one of the most useful and simplest types of motion graphics animation. Kinetic typography is actually a moving typography. Whether it is a YouTube lyric video or a company’s explainer video, kinetic typography is a part of all those videos you see online.
A study conducted states that people retain and remember information a lot longer if it is communicated through audio-visual format together in contrast to audio and visuals presented separately. So, animated typography is often a key component of any explainer video.
There are lots of motion graphics services with teams of motion graphics designers helping businesses. You can also use DIY designer software like Canva to create kinetic typography in a few clicks.
2D Animation
2D animations are the addition of movement to design elements in two-dimensional space. Characters, texts, or shapes are designed and their movement is added to create 2D animations. It is usually used for complex projects like if you want to create cartoons or story-based animated videos.
2D animation motion graphics is being widely used in digital marketing as it is simple, elegant, easy to make, and captivating at the same time. From apparel brands to the healthcare sector, and from software houses to legal services, 2D animation can be used by any industry for digital marketing.
3D animation
3D animation in my opinion is the most complicated type of motion graphics. Basically, it works on the same principles as 2D animation, but with more depth. It is used to provide a more realistic look at objects and environments to deliver the narrative.
3D animation though is time taking and expensive and is not being widely used on the internet. However, 3D animation is used by businesses for their big marketing projects and campaigns, filmography, product launch, and games.
Whiteboard Animation
Whiteboard animation is the most popular of all motion graphics animation mostly used for explainer videos. Whiteboard animation lets you witness the illustrator drawing physically to cover the subject. Effects and backgrounds are added additionally and subsequently to create more interesting videos.
Theoretically, you need an illustration artist to make whiteboard motion graphics. However, many software are there available nowadays with templates to allow you to play around and create whiteboard videos efficiently.
But there is a lot of lack of depth and customization when you use these software. However, for short social media videos, tutorials, teaching, or making explainer videos, they get the job done.
Conclusion
Motion graphics are all over the digital realm nowadays. If you want to embrace them and add to your digital and content marketing strategy, you can start with these 4 types of motion graphics we have mentioned. Just go through them, try and test them and adopt the style that is best suitable for your brand and target audience.
