Tips for choosing the right Google Ads agency
Are you considering investing in Google advertising to boost traffic to your online store? Discover seven tips for choosing your AdWords management agency without making mistakes!
Despite your relentless efforts to publish regularly, your website traffic stays on track. Until recently, did you think a SEA campaign referred to a type of market gardening? How about using a Google Ads agency?
In this article, discover seven tips for choosing the professionals who will accompany you in your next advertising campaign on Google. Give yourself every chance to boost the SEO of your website, its traffic and probably your sales!
#1 Convince yourself of the interest in turning to a Google Ads agency
Managing SEA (Search Engine Advertising) campaigns requires some expertise in search engine advertising. Knowing how to configure each campaign according to its objectives and which keywords to position you in is not trivial for a neophyte of web referencing.
Sure, you can experiment and experiment to find the best formula, but you may spend more cash than you expected before you see actual results.
Relying on a AdWords management agency allows you to save your advertising budget while guaranteeing better campaign profitability!
A Google Ads agency or consultant supports you in:
Create, optimize and manage SEA campaigns for your website;
Take care of the daily management of the budget and commercial links;
Integrate the latest Google updates into your strategy.
Optimization of SEA campaigns
#2 chooses a AdWords management agency with experience in your industry
Now that you’re convinced of the value of hiring a search engine advertising professional, it’s time to choose the right Google Ads agency for your e-commerce or digital business.
Start by looking at the agency’s portfolio: is it used to working with companies in your sector or with a business model similar to yours? Is it aimed more at large companies, SMEs, VSEs or start-ups?
Make a pre-selection of agencies that have already accompanied companies of a similar size to yours and ideally in your sector. Avoid turning to an agency that has only collaborated with large engineering groups if you are a tiny business that sells board games, for example.
For businesses similar to yours, look at the performance: do you quickly find their sponsored or organic content by typing in keywords related to their business? If you see that a company’s ranking on Google is of high quality, this is already a first positive indicator in favor of the agency that accompanied it.
You can even contact a company representative to get their opinion on the quality of work and professionalism of the Google Ads agency.
Referencing search engines
#3 ensure the SEO expertise of the Google advertising agency
SEO (Search Engine Optimization) is the optimization for natural referencing of web content without paid advertising. SEO and SEA are complementary; working on your SEO by focusing on both tables simultaneously can be a profitable strategy for your business.
Try to turn to an agency with expertise in SEO: does it offer support to boost natural referencing? Even if you only use their Google Ads service, an agency that deals with SEO and SEA probably has an excellent knowledge of overall Google SEO. She will be able to provide you with sound and relevant advice on choosing your keywords.
Also, read, and discover free tools to select keywords for your website.
#4 look at the agency’s Google Partner certification
Do the SEA agencies you are interested in have Google Partner certification? The latter is not a guarantee of quality and results, the criteria being relatively simple to fulfil for an agency with several contracts in parallel. Indeed, to receive the title of Google Partner agency, you must:
Please note that Google Ads and Google Partner certifications do not refer to the same thing! A Google Ads certification is a professional accreditation: in other words, an agency that has it has taken training organized by Google on the subject but does not necessarily have the Partner badge.
#5 Make sure SEA agency prices are transparent
Read all the little lines carefully when you compare the rates of several SEA agencies with each other! An agency is remunerated on two different axes:
The deposits you pay for setting up the campaign;
The monthly commission on the results can vary between 10% and 35%, depending on the agencies.
Also, ensure no additional costs can be added to the deposits and commissions!
The agency generally requires a minimum duration of the contract or a minimum amount of investment: this allows it, in particular, to cover its initial set-up costs. Find the best compromise that meets your flexibility and cash flow requirements.
#6 Choose a SEA agency that offers regular monitoring
Look in the agency’s offer at the type of support it offers and to what extent it involves you in the SEA campaign optimization process:
Does it promise you a regular full report or frequent sharing of results via videoconference rather than just an automatic email with raw numbers?
Does it set up an iterative process in its strategy with dedicated moments to take a step back from the campaigns in progress: what works? What needs to be fixed? What are the possible improvements? Partnering with a reputable Google Ads agency can provide valuable insights and optimization strategies for enhancing campaign performance.
Read also: discover three methods to calculate the profitability of an online campaign.
#7 Collaborate with a SEA agency that inspires trust
During your first call with the agency, ensure you feel confident in your discussions. Feel free to ask several questions, including:
Do you have access to your Google Ads and Google Analytics account so you can track performance on your end?
Are you the owner of the Google Ads account? It is important not to lose all the work done the day you stop working with the agency;
Do you have a single interlocutor who guarantees you rigour and relevance in the follow-up without loss of information?
Finally, beware if the agency does not ask you specific questions about your company, business model or ideal clients: these are crucial data for setting up an effective Google advertising campaign!
So, are you ready to choose your AdWords management agency to boost your website traffic and sales?
