The 3 Reasons Your E-commerce Site Needs A Blog
When people think about ecommerce, they often picture online shopping sites. These websites are filled with products, prices, and shopping carts. It’s how many people shop these days. If you have an e-commerce site, it isn’t enough to simply put up some products on a page. You’ll need to make your e-commerce site stand out.
The most effective way to do this is by starting a blog on the site. Blogging might seem like something separate from ecommerce, but it’s actually closely tied to it. It’s what will bring the right people to your site that will make a purchase. In this article, we will go over several reasons you need to start a blog on your e-commerce site right away.
1 – Organic traffic
Blogs can play a key role in improving SEO for an ecommerce startup. Each blog post you publish adds another page to your website. This means more chances for search engines to find and index your site for the keywords that people use.
When researchers use terms you are ranking for, your site should be close to the top of the results. They will click to your blog and this is your chance to get them to the product page to convert to a customer.
For instance, imagine you’re a startup selling eco-friendly home goods. By having a blog where you post articles about sustainable living and green home practices, you’re increasing the chances that people interested in these topics will find your website. This boosts your visibility online and drives more traffic to your site.
Getting organic traffic is very cost effective, too. You may need to pay for something like the Scorpion Digital Marketing Platform to get the ball rolling, but the returns are generally very good.
2 – Build a brand
One of the biggest ways to separate from the competition is to have a recognizable brand. This will help people trust you and want to shop with you when they need your products.
A blog can help create a consistent image of your brand in the minds of your customers. Using the same example as before, if you have an e-commerce store selling eco-friendly home goods, then the blog can share helpful information about how to use these products or the benefits they have on the environment. These articles establish a story in the minds of the customers that they will relate to.
3 – Increased conversions
Conversion rates are generally a big problem for most e-commerce stores. They can get plenty of traffic, but they end up with abandoned shopping carts. A blog is a great way to increase conversion rates.
A well-placed call-to-action in your blog post can guide visitors to your product pages. Maybe you’re a clothing retailer writing a post about the latest summer fashion trends, and you include links to your summer collection. This can make it easy for readers to go directly from your blog post to making a purchase, increasing your conversion rate.
