Link Building Statistics That Prove You Need To Build Links

ByCaesar Hours

In today’s digital landscape, businesses across the globe are vying for online visibility and a strong online presence. Given these circumstances,link building has emerged as a crucial aspect of search engine optimization (SEO). It plays a pivotal role in improving website rankings and driving organic traffic. 

In this post, we’ll be sharing the latest link building statistics that demonstrate how link building can significantly benefit businesses and contribute to their online success. Let’s get started!

What do Link Building Statistics 2023 really say?

  • Higher Ranking Pages Have More Backlinks: The top-ranking page on Google usually has about 3.8 times more backlinks than pages ranked lower on the first page of search results. This proves building quality backlinks can help your website achieve a higher ranking.
  • Long-Form Content Attracts More Backlinks: Comprehensive content with 3,000 or more words tends to receive more backlinks compared to shorter blog posts. For that very reason, investing in creating in-depth, high-quality content is a good idea. It can help you attract valuable backlinks.
  • Links as a Key Ranking Factor: An overwhelming 92% of marketers believe that links will remain a crucial ranking factor in Google’s algorithm over the next five years. So, building quality backlinks is essential to maintain a strong online presence.
  • Link Building is the Heart of SEO: Approximately 79.7% of SEO experts consider link building to be a vital part of their overall SEO strategy. Incorporating link building efforts into your SEO plan can help you achieve better results.
  • Emphasis on Link Quality: A staggering 93.8% of link builders prioritize link quality over quantity. Building high-quality backlinks from reputable sources is essential for effective link building.
  • Link Building Challenges: Over half (52.3%) of digital marketers find link building to be the most challenging aspect of SEO. However, with the right strategy and support, you can overcome these challenges and reap the rewards of a strong backlink profile. This highlights why you need to work with link-building experts.
  • Outsourcing Link Building: More than 60% of businesses outsource their link building to professional agencies and contractors. Leveraging the expertise of specialists can help you build a strong backlink profile efficiently.
  • Time to Observe Impact: On average, it takes around 3.1 months to see the impact of links on search rankings. Patience is key when building backlinks as they require time to influence your website’s visibility. 
  • Link Quality Factors Require Expert Eye: Link builders prioritize link quality by considering relevance, avoiding bad neighborhoods, and assessing SEO metrics. Red flags include low relevance, association with poor neighborhoods, and weak SEO metrics.
  • Highest Yielding SEO Investment: SEOs allocate an average of 28% of their SEO budget to link building. Experienced link builders are approximately 49% cheaper to hire on a cost-per-link basis. Investing in link building yields satisfying returns and provides a favorable return on investment (ROI).
  • Stay Tuned with Link Building Trends: 61.7% of SEO professionals report that link building is becoming more expensive, while 52.7% believe it is taking more time than before. However, 65.2% of SEOs expect links to have the same or even greater impact on rankings in the next five years. Additionally, 80% of SEOs believe links will continue to be a ranking factor in the next ten years. Stay updated with evolving trends and adapt your strategies accordingly. 
  • Paid Linking Practices Are Better: 74.3% of link builders engage in paid link building. It is important to note that paying for links results in an average of 2 additional links per month compared to those who do not pay. The cost of a paid link is approximately $83 on average.

What are the best link-building strategies of 2023?

At ECentres SEO Ireland, we keep up with the latest link-building tactics and strategies. Here are the best link-building strategies for 2023 as per the data:

  • Guest Posting: Collaborating with relevant websites and contributing high-quality guest posts can help you build strong backlinks and establish authority in your industry.
  • Long-form Quality Blog Posts: Creating comprehensive, informative, and well-researched long-form content attracts organic traffic and also increases the chances of acquiring valuable backlinks from other websites.
  • Local Link Building: Engaging with local businesses, organizations, and directories can help you build strong local connections and acquire geographically relevant backlinks. It boosts visibility in local search results and increases walk-in customers.
  • Social Media Engagement: Actively engaging with your audience on social media platforms allows you to build brand awareness, foster relationships, and potentially earn backlinks from influential individuals or organizations within your niche.
  • HARO (Help a Reporter Out): Utilizing HARO to respond to relevant media inquiries and provide expert insights can lead to valuable backlinks from authoritative websites and publications.

Outsource Link Building to Experts: ECentres SEO Ireland

If the statistics up above resonate with you and you would like to strengthen your online presence as quickly as possible, please visit www.ecentres.ie, and drop us a message.

For a quick overview, we specialize in local SEO and can help you rank on the first page for greater visibility using white hat link-building strategies. We also help with Pay Per Click campaigns as well as social media management for businesses based in Dublin.

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