How To Use Pinterest To Grow Your Instagram

Instagram holds immense potential as one of the leading social media platforms. It offers opportunities to garner attention from influencers, brands, and endorsements if you can successfully grow your audience. However, in today’s competitive landscape, it can be challenging to expand your Instagram account and stand out among other brands.

Did you know that Pinterest can serve as an excellent tool for growing your Instagram account?

If you are unsure about how to leverage Pinterest to increase your Instagram following, this guide has got you covered. We will explore various strategies for utilizing Pinterest to drive traffic back to your Instagram account, ultimately boosting its growth. Additionally, we will provide tips and tricks for each method discussed and address common questions that users often have. So, let’s delve into the world of Pinterest and its potential for enhancing your Instagram presence!

Why Use Pinterest to Grow Instagram Account?

Pinterest is a platform that thrives on sharing links, and it has a considerable influence on driving purchases through the content displayed. Therefore, if an Instagram account can tap into the vast and engaged user base offered by Pinterest, it can redirect these potential customers back to its Instagram profile.

Furthermore, Pinterest operates as a search engine, meaning that by sharing your posts on the platform with links leading to your Instagram account, visitors can be redirected to your profile. This provides an opportunity for them to follow you and engage with your brand.

In essence, Pinterest serves as a reliable and powerful tool for exposing and growing your Instagram account. Therefore, it is crucial to prioritize the growth of your Instagram presence while leveraging the potential of Pinterest.

In this guide, we will explore various strategies for utilizing Pinterest to expose and expand your Instagram account. Stay tuned to discover these valuable insights.

How To Grow an Instagram Account Using Pinterest

You likely have a content list or are already creating content for your Instagram account, but perhaps you’re not reaching your desired audience.

Now is the time to expand the reach of your content and we will accomplish that by utilizing Pinterest.

Tip #1: Share Your Instagram Content on Pinterest

The easiest and most crucial step to take is tapping into the vast user base of Pinterest. Many users visit Pinterest before making purchasing decisions, making it essential for your content to be visible to them. When they encounter your content on their search, you want to provide them with a compelling reason to want to learn more about what you have to offer.

The question then becomes: How can you effectively share your Instagram content on Pinterest? There are several tricks to consider.

Firstly, you can repost your Instagram content directly on Pinterest. You have the option to share the entire photo or select a specific section. Another approach is to use Canva to create an appealing graphic that describes your content, including a link to your Instagram account. This graphic can then be uploaded to Pinterest.

Alternatively, after creating an Instagram Story, you can download it to your phone. Then, open your Pinterest account and upload the same content as a Pinterest pin. The key here is to ensure you include a link back to your Instagram page by adding the URL of the Instagram post to the website field on Pinterest. Additionally, incorporating relevant keywords in the pin description will help improve the ranking and visibility of your content.

By employing these strategies, you can effectively share your Instagram content on Pinterest and increase your reach to potential audiences.

Tip #2: Utilize Your IGTV Videos

If you are a content creator who frequently produces IGTV videos on Instagram, it is advantageous to share those videos on Pinterest. Follow the steps below to create a pin for your IGTV video on Pinterest:

1. Open your Pinterest app and log into your account.
2. Click on the plus (+) sign.
3. Choose the “Create Pin” option.
4. From the available options, select “Video”.
5. Proceed to upload your IGTV video.

In addition to uploading the video, make sure to include the link to your Instagram account in the website field. Furthermore, in the “Board” section, you can either create a new board specifically for the pin or link it to an existing and relevant board that matches the content of the video. As mentioned earlier, it is crucial to incorporate keywords in the description section, as this helps optimize the visibility and searchability of your pin.

By following these steps, you can effectively share your IGTV videos from Instagram on Pinterest, expanding your reach and attracting a wider audience.

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Tip #3: Utilize SEO

Pinterest displays content based on its ranking and relevance to user searches. To ensure that your Pinterest account gains visibility, it is crucial to optimize it by incorporating relevant keywords. Here’s the key: make sure to optimize your pin descriptions and board titles with keywords that will help users discover and navigate to your account. By utilizing effective keyword optimization, you increase the chances of attracting more people to your Pinterest account.

Tip #4: Add Your Instagram Handle to Your Pinterest Bio

If you have a website connected to your Pinterest account, there’s no need to add your Instagram URL separately. Instead, you can include your Instagram handle, making it easily visible to anyone visiting your Pinterest account. This allows them to easily identify your Instagram handle and find you on the platform without any additional steps. By showcasing your Instagram handle on your Pinterest account, you make it convenient for users to connect with you across multiple platforms.

Tip #5: Add Call to Actions

Including your Instagram handle is one step, but providing people with a compelling reason to follow you is another. A call to action can be highly effective in motivating people to follow your Instagram account.

For example, using a phrase like, “Looking for daily vegan recipes? Explore my Instagram highlights @myhandle” will capture the attention of potential followers and encourage them to visit your Instagram profile. By highlighting the specific value or content you offer, you can attract more individuals to engage with your Instagram account.

Tip #6: Focus on Quality

Pinterest is renowned for its visually appealing content, including infographics, imagery, and high-quality visuals. People are naturally drawn to quality, and when you utilize optimized and visually captivating graphics, you provide them with a compelling reason to click on your content and ultimately follow you.

By focusing on creating and sharing optimized and high-quality graphics on Pinterest, you can capture the attention of users and entice them to engage with and follow your content. Remember, the visual appeal of your graphics plays a significant role in attracting and retaining the interest of your audience on Pinterest.

Conclusion

Both Pinterest and Instagram attract a massive number of visitors on a regular basis. By effectively leveraging the power of Pinterest, you can effortlessly redirect traffic to your Instagram account, resulting in substantial growth.

In this guide, we have explored the six most effective methods of utilizing Pinterest to enhance your Instagram presence. By implementing these strategies, you will start to observe noticeable changes and experience growth on your Instagram account. Tap into the potential of Pinterest and watch your Instagram following flourish.