How To Sell on Instagram With Shopify

Instagram stands out as the ultimate social media platform for effectively selling your products.

By utilizing Shopify, you can effortlessly establish your store on Instagram and initiate sales with just a few simple clicks.

Despite the awareness surrounding this opportunity, many individuals struggle with the setup process, prompting the frequently asked question of how to proceed.

Instagram proves to be an ideal environment for entrepreneurs to effectively manage their businesses. With an impressive user base of over 800 million active monthly users, Instagram presents businesses with a valuable avenue for expanding their customer base.

With Shopify’s user-friendly interface, you can effortlessly create your online store and seamlessly sell your products on Instagram. As a leading e-commerce platform, Shopify boasts a staggering 500,000 stores across 190 countries worldwide. This article will delve into the comprehensive guide on how to successfully sell on Instagram using Shopify.

Without further delay, let’s delve right into our detailed guide.

Step-by-Step Guide on How To Sell on Instagram With Shopify

Instagram Shopping presents a novel tool specifically designed for small businesses with limited followers, who engage in the sale of goods. In contrast to the past, Instagram now empowers you to publish links and direct traffic towards your product page. Through Instagram Shopping, you can conveniently showcase your goods by labeling them within images.

By simply tapping on the images, customers can effortlessly discover the featured items, which then open an online store where they can make purchases. However, there are certain prerequisites that need to be fulfilled before requesting approval to sell on Instagram with Shopify.

Foremost among these requirements is that your company must specialize in the sale of physical goods. Additionally, your Instagram account must be a business profile connected to a Facebook company page.

Upon satisfying the necessary conditions for approval, the process typically takes around 2-3 days. To assist you in obtaining an approved Instagram shop, below are the steps to follow.

Step #1: Set Up a Facebook Business Account

The Facebook business account serves as a vital tool for effectively managing your shop on both Facebook and Instagram platforms.

To initiate the process of creating your Facebook business account, open your preferred web browser and navigate to business.facebook.com. From there, click on the “Create Account” option.

When filling in the required information, make sure to use the name of your Shopify store and the email address you utilized during the registration process.

Once you have provided the necessary details, click on “Next”, proceed to fill in the store details, and click “Submit” upon completion.

Following this, you will receive a confirmation email. It is important to verify this email using the email address you used for registration.

Step #2: Link Your Facebook Page With the Business Account

The next step is to establish a connection between the store’s Facebook page and the recently created business account.

To accomplish this, you can navigate to the “Business settings” page. However, it is important to note that the store must already have a Facebook page. If it does not, you can create a new page with the store name by accessing your personal Facebook account.

To access the “Business settings” page, click on “More tools” and then select “Ads Manager” on the business suite page.

Look for the hamburger icon located in the top right corner and click on it. This action will reveal the “Business settings” option.

Once on the “Business settings” page, navigate to the right sidebar and click on the “Pages” button.

Finally, click on “Add a page”, enter the name of the page, and press enter to confirm the selection.

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Step #3: Link Your Instagram to the Business Manager

As mentioned earlier, it is crucial to have a business account on Instagram before linking it to your Business Manager. To ensure this, follow these steps:

1. Open the Instagram app and navigate to your profile.
2. Click on “Settings” and then select “Account”.
3. Scroll down the options and locate “Switch to Professional Account”.
4. Tap on “Switch to Professional Account” to convert your Instagram account into a business account.

Once you have successfully switched to an Instagram Business account, you can proceed to the Business Manager’s settings page. Here’s what you need to do:

1. On the Business Manager’s settings page, check the right sidebar for the “Instagram accounts” button.
2. Click on the “Instagram accounts” button.
3. A popup will appear, displaying the option to “Connect Your Professional Account”.
4. Click on this option and log in to your Instagram account to establish the connection.

Step #4: Set Up Facebook Sales Channel on Shopify

To enable selling on Instagram with Shopify, it is essential to set up your Facebook sales channel. Follow these steps to accomplish that:

1. Log in to your Shopify dashboard.
2. Locate the sales channel section and click on the plus sign (+) next to it.
3. Scroll down to find Facebook and click on the plus sign (+) in front of it. This action will direct you to the Facebook channel dashboard.
4. On the Facebook channel dashboard, click on “Start setup” for the Facebook shop.
5. Next, click on “Connect Account” and sign in to your personal Facebook account to establish the connection with your Shopify account.
6. Once you have granted Shopify access to your Facebook business account, the next step is to connect with your business manager. Click on the drop-down menu and select your store name.
7. Additionally, you need to connect your Facebook page and create a pixel.
8. The final step to enable selling on Instagram is to link the Facebook commerce account.
9. Click on “Review terms” and carefully review them, then click on “Accept terms”.
10. Finally, click on “Finish Setup” to complete the process of connecting Shopify with your Facebook shop.

Step #5: Set Up Your Instagram Sales Channel on Shopify

This marks the final step in the process of selling on Instagram with Shopify, which can be completed directly on your Shopify dashboard.

Navigate to the completed Facebook shop within your dashboard, where you will find the option for the Instagram shop. Click on either “Start setup” or “Continue setup” if you have previously initiated the process. Ensure that all the necessary accounts have been properly connected.

You will notice a green tick mark displayed in front of each option, indicating that you have provided all the required data.

Lastly, click on the “Request Approval” button located at the bottom of the page.

The approval process typically takes a few days, approximately 2 or 3 days, to verify and approve your store. Once your request is approved, you will gain access to an Instagram storefront, allowing you to sell your products on the platform.

Conclusion

By following the aforementioned steps, you will successfully obtain an approved Shopify store on Instagram.

This accomplishment will significantly enhance your sales potential, streamlining the purchasing process for customers with just a few clicks.

Upon completing the process and receiving approval, you are all set to commence selling on Instagram with Shopify.