How To Sell Clothes on Instagram

We often view Instagram as a social media platform for sharing photos and videos with followers, but did you know it can also serve as a powerful marketing tool for your brand?

With around 130 million Instagram users actively engaging with shopping-related content, you may have noticed various pages selling clothes and other products online. If you’re new to this, creating a business page might seem daunting, but it’s actually quite manageable.

In this article, we’ll provide you with all the information you need to create a business page on Instagram, connect it to Facebook, and set up a product catalog, making it easier for you to showcase and sell your products effectively.

Steps To Follow To Start Selling Clothes on Instagram

These steps will guide you on how to successfully sell clothes on Instagram.

Step #1: Set Up A Business Profile on Instagram

To begin selling clothes on Instagram, the first step is to create an Instagram business profile. Instead of converting your existing profile, it’s best to open a new account dedicated solely to your business. Follow these steps to create your business profile:

1. Sign up on Instagram using your Gmail ID or Facebook account.
2. Fill in the necessary information like your name, username, password, etc.
3. After setting up your account, proceed to edit your profile. Add a profile photo and a brief description of your brand.
4. By default, your profile will be a personal one. To switch to a Business profile, go to Settings and scroll to the end where you’ll find the “Switch to Business Profile” option.
5. Click on it and follow the instructions.
6. Within a few seconds, your business profile will be set up, granting you access to marketing tools such as Insights, Analytics, and Promotions.

Step #2: Attach With Facebook

Once you have set up your business profile, the next step is to connect it with your Facebook page. Follow these simple steps to do so:

1. Go to the Edit Profile tab on your Instagram account.
2. Look for the ‘Public Business Information’ option and tap on it.
3. From the list of various options, select ‘Page.’
4. A pop-up will appear, showing the available Facebook business pages. Choose the one you wish to connect to your Instagram profile.
5. That’s it! Your Instagram business profile is now successfully connected to your Facebook page.

Step #3: Create and Attach Product Catalog

The next crucial step is creating a product catalog and linking it to your Instagram page. Here’s how to do it:

1. Open Facebook on your device and access the Commerce Manager.
2. Click on “Get Started” and choose the “Create a Catalog” option from the pop-up.
3. Select “Ecommerce” and proceed.
4. Choose the “Upload Product Info” option since we are creating a new catalog.
5. Assign the catalog to the Business Manager account and give it a name.
6. Click the “Create” button in the bottom right corner to create the catalog.

To add products to the catalog, follow these steps:

1. Open the Commerce Manager again and select the newly created catalog.
2. Go to the “Items” option within the catalog.
3. Select “Add Items” -> “Add Manually” and proceed.
4. Upload images of the clothes you want to list for sale.
5. Provide product titles, descriptions, and links to the website where customers can find more details and make purchases.
6. Choose the “Apparel and Accessories” category for your items.
7. Create color-wise and size-wise variants of your products.
8. Tap on the “Finish” button after completing all the steps.

How To Unfollow Inactive Accounts on Instagram?

If you already have a catalog on a different site, the process becomes easier:

1. Go to Commerce Manager -> Data Sources.
2. Choose “Connect Ecommerce Platform” this time.
3. Select the platform where your catalog already exists.
4. Follow the steps on the platform’s website to complete the process.
5. Your existing catalog will automatically be attached to Facebook.

Step #4: Profile Review and Activating Instagram Shopping

With everything set up, it’s time to submit our shopping account for review on Instagram.

Here’s how to submit for review:

1. Open Instagram and go to your Profile.
2. Tap on the menu option in the upper-right corner and select Settings.
3. Choose the “Sign Up For Instagram Shopping” option and follow the required steps to submit your profile for review.
4. Account reviews usually take a couple of days, but it may take longer in some cases, so be patient.

Once your account review is complete, you can proceed with connecting the catalog you prepared:

1. Go to Settings -> Business -> Shopping.
2. You’ll be prompted to select the product catalog you want to connect.
3. Choose the desired catalog and tap on “Done.”

Step #5: Start Selling

Once you have completed these four steps, your Instagram Shopping profile will be ready. Here are the next actions you should take:

1. Create and post engaging content that showcases your products effectively.
2. Utilize “product tags” on all your posts, enabling users to directly access specific products through the tags.
3. Launch promotions to attract attention to your Instagram profile and products.
4. Stay focused on your niche and avoid posting content that is unrelated to your brand.
5. Collaborate with other creators to boost engagement and expand your reach.

Wrapping Up

And that concludes our article. We trust that you now have a good understanding of how to sell clothes on Instagram and harness the potential of this social media platform.

Always remember that consistency is key. Keep sharing outstanding content, captivating images, and engaging videos to enhance interaction and draw in more customers.

Best of luck!