How to Get Your Customers to Sign-Up for SMS Promotions

When done right, SMS marketing can be very fruitful for the business. It allows the business to maintain a more personalized and direct link with existing and potential customers. The medium is not as crowded as email yet, is more accessible than social media platforms, and consumer behavior patterns indicate a strong tendency to be more responsive to text marketing as most people keep their phones with them 24/7.

However, to boost your SMS marketing campaigns and increase their effectiveness, you must increase your SMS list and get more people to sign up for your SMS promotions. If you are wondering how to do that, read this article for useful tips and ideas.

How to grow your SMS marketing list

Regardless of how good your products or services are or how many attractive discounts or promotions you offer, your SMS promotions will not lead to conversions if you do not have an elaborate subscriber list. Here are a few ways you can get more people on board.

Advertise your SMS marketing service           

If your customers do not know about your texting service, you cannot expect them to sign up for it. Hence you must first advertise your service to new and old customers. Here are some ways to go about this.

Use your social media accounts– Promote your texting service on your social media pages. Most of your customers may already be following you on social media, so it is a convenient way to advertise. Since the average internet user spends a considerable amount of time on social media, it may also prove to be effective.

Promote via influencers- You can also engage influencers or bloggers to get new customers on board and offer discounts for new sign-ups.

Put up signs– You can never go wrong with conventional promotional tools like signs. For instance, if you have a physical store, you can put up signs displaying discounts to walk-in customers for subscribing to your SMS marketing list.

• Use email marketing– If you already have an email marketing service and a good subscriber base, add your text marketing details in your promotional emails to inform them of this service as well. You can send free content comprising information about your brand, products, and services to new subscribers and provide information for SMS service subscriptions.
• Promote walk-ins– Use every opportunity of customer contact to communicate about your SMS marketing. You can ask cashiers at your stores to inform the customers when they check out and ask if they want their number added to the subscriber’s list.

Offer strong incentives

Tempt your visitors with strong incentives to get them to sign up for SMS promotions. These could be offers like exclusive discount codes, limited-time promotions, or deals, which are great ways to attract customers andincrease engagement.

When you offer the benefit of signing up by letting the visitors know that they will be the first ones to learn about new product or service updates, seasonal sales or campaigns, or other relevant news, you make them feel special and can tempt them with exclusivity and the value of being on your SMS marketing list.

Prompt your website traffic

You can embed a sign-up form in your website’s home page or blog posts to get your website visitors to sign up for SMS service. You can also use pop-ups on the website to generate leads for your SMS promotions. You can even make animated pop-ups to attract your audience or offer discounts to persuade people to sign up.

You can also add SMS sign-up forms to the sidebar or the website’s footer if you feel a pop-up may be too imposing or intrusive. You can then measure the success of the respective sign-up forms and remove the ones that do not perform well.

Add subscribers through your support team

Treat any visitor or customer contacting your customer services team as a potential SMS marketing subscriber. Customers reaching out to the support team may already provide their contact details, including their mobile number, which you can use for sending out SMS promotions. However, ask your support staff to get customer consent before adding their number to the SMS subscriber list.

Final Thoughts

Getting customers to sign-up for your SMS promotions and making a substantial subscriber base will not happen overnight. It may take some time and effort, but the payoff will be worth it. The growing number of mobile users and the increasing effectiveness of SMS as a marketing tool has made businesses realize the importance of incorporating it into their marketing strategy.

Unlike other marketing mediums, SMS allows for a more direct link with the customer and even allows back-and-forth communication, which may also lead to an increased conversion rate. Therefore the more subscribers you have, the better it is for your business. However, you must establish customer trust and make it worth their while if they sign up to be a part of your SMS marketing.