How To Add Instagram Feed to Squarespace

Squarespace is a leading website building service, continuously adding new features to outpace its competitors. Recently, they introduced social media integration, allowing you to incorporate top platforms on your Squarespace website.

Among the most effective social media platforms, Instagram stands out with over 1 billion monthly active users, offering immense engagement potential. Adding your Instagram feed to your Squarespace website creates a great way for visitors to connect with your business. Instagram’s dynamic features, such as editing tools, filters, stories, reels, geo-tagging, hashtags, and live sessions, foster increased engagement, making it a valuable tool for your business.

This integration can boost your Instagram following, driving more sales and engagement to your business. In this guide, we will share the easiest methods to integrate your Instagram page through a step-by-step approach for each method.

Adding Your Instagram Feed to Your Squarespace Website

Just to let you know, there are two methods to integrate your Instagram into your Squarespace website. The first method explains how to display your entire Instagram feed, while the second method covers displaying a single post or reel.

Without further ado, let’s dive right into it!

Method #1: Adding Your Entire Instagram Feed to Squarespace

This is an excellent way to provide your visitors with a visual and interactive tour of your Instagram feed while staying on your website. The website feed automatically syncs with your Instagram feed, ensuring it always displays your most recent posts as they are uploaded.

This method is particularly beneficial for businesses that rely on Instagram for marketing their products and services. Squarespace offers a few display options to match your preferred aesthetic.

To add your entire Instagram feed, follow these steps:

1. Make sure you are logged in to your preferred Instagram account.
2. In the backend of your Squarespace website, click “Settings,” then “Connected Accounts.”
3. On the next page, you’ll see logos of various social media platforms. Click on the Instagram logo and allow permission to connect your website with Instagram.
4. Check the “Download Data Box” in the dialog box that appears to synchronize your Instagram with your latest posts. Click “Save.”
5. Now, go to your preferred webpage, click the plus icon, and search for “Instagram.” Choose Instagram, and you’ll see a portion of your Instagram feed displayed.
6. There you have it! You have successfully added your Instagram feed to your Squarespace website.

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Method #2: Adding A Single Instagram Post to Your Squarespace Website

This method allows you to showcase a single product or service post from your Instagram, rather than displaying the entire feed. It is commonly used in blog posts or copy to highlight specific content. Here’s how to incorporate it into your Squarespace website:

1. Make sure you are logged into your Instagram account and click on your preferred post.
2. Click on the three dots (…) in the top right corner of the post to open a pop-up menu with several options.
3. Select the “Embed Code” option, and another menu will appear with the embed code and an option to add a caption. If you don’t want the caption to appear on your website, you can uncheck the “add caption” option.
4. Copy the embed code and go back to your Squarespace website.
5. On the webpage where you want to place the Instagram post, click on “Edit” and then the plus or insert icon at the desired location.
6. In the popup menu, select “Code,” and a dialog box will appear where you can paste the code you copied earlier. Make sure to turn off the “display code” option, as it will show the pasted code instead of the Instagram post if left on.
7. Once you click save, your Instagram post or reel will be displayed on your webpage. Note that IG reels won’t automatically load on Squarespace, as they would redirect visitors to your Instagram before playing.

Benefits Of Adding Your Instagram Account to Your Squarespace

Integrating your Instagram on your website offers several compelling reasons:

1. Increased Engagement: By displaying your business posts from Instagram on your website, you can keep visitors engaged for longer, showcasing your services in a visually appealing manner.
2. Aesthetic Appeal: The beautiful posts from your Instagram add an aesthetic appeal to your website, making it more attractive to visitors.
3. Convert Website Traffic to Followers: With Instagram’s followership, you have the opportunity to convert website visitors into followers on your Instagram, expanding your online reach.
4. Genuine Appeal: Unlike the professional setup of your website, your Instagram provides a more relaxed and authentic perspective of your business, allowing people to connect on a more personal level.
5. First-hand Information: Visitors gain access to exclusive information about your business, such as behind-the-scenes activities, new products or services, locations, and the ability to direct message you.
6. Curiosity and Interest: The integration of Instagram sparks curiosity among visitors, encouraging them to explore more about your business and offerings.

Summary

You have two options to integrate Instagram into your Squarespace website. The first method lets you display your entire Instagram feed, giving visitors a preview of your Instagram content while on your site. The second method allows you to showcase specific IG posts or reels anywhere on your webpage.

Incorporating your Instagram into your Squarespace website is now a simple process that can potentially convert visitors into Instagram followers and boost sales.