How Can Startup Founders Use AI to Market Their New Business?

The marketing landscape is changing daily. Today, businesses look to gain a competitive edge by effectively promoting their ventures using unique methods. That means your startup will fail if you don’t use innovative tactics. 

One such technique is the use of artificial intelligence (AI) to promote your new business. In 2022, IBM reported that 35% of global companies used AI in their organizations. 

It’s a powerful tool that helps startup founders create robust marketing strategies. With this, you can drive growth and ensure engagement. 

Do you want to know AI’s capabilities? Then, in this blog post, we’ll discuss ways to use this technology to build marketing campaigns, websites, and more.

#1. Content Creation and Website Building

Did you know that 43% of business owners believe that advancements in AI use cases have made it more accessible? One such development is the introduction of generative AI tools. The benefits of this technology for businesses include the following: 

• It helps automate routine tasks.
• It can reduce the high cost of content generation.
• It allows you to build websites within seconds.
• It ensures personalization and customization.

All these prove that AI has become a transformative force in the website-building and content-creation industries. It can empower startup founders to craft compelling digital experiences and streamline their business processes. 

According to Hocoos, AI website builders are smart enough to create business-ready web pages within seconds. Startup founders only need to answer eight simple brand-related questions. You also get to edit these websites to match your company’s brand identity and design requirements.

Once built, you can access landing pages with captivating designs, eye-catching images, and AI-generated content. However, you must proofread this content to ensure accuracy and search engine optimization (SEO). 

Did you know that AI tools significantly reduce the cost of website development? Businesses spend between USD 1,500 and USD 30,000 to build a website. However, AI tools only cost USD 150 a year. At such a low price, you can create user-friendly interfaces to drive brand loyalty and establish an online presence. 

#2. Creating Marketing Campaigns

Another AI technology that can help startup founders is predictive analytics. About 84% of marketing leaders use this technology. AI can help maximize ROI generated from marketing by establishing a personalized and data-driven strategy for your audience. 

With this, you can better understand consumer behavior. After proper analysis, you can accurately predict the kind of content they’ll resonate with. Based on these, startup founders can create marketing campaigns on social media platforms. 

This technology analyzes historical data to make predictions and identify customer needs. Take a look at the benefits of using AI-based predictive analytics to create marketing campaigns: 

• Forecast outcomes from optimized targeting used in strategic marketing campaigns.
• Access to unparalleled market insight and precise or relevant competitor information.
• Utilizes vast databases to analyze market trends and tailor customer-centric campaigns.

Startup founders can use AI tools to effectively allocate their resources for promoting their businesses. When strategizing a campaign, new companies can now automate various tasks. Examples include content optimization, ad placement, etc. 

With all that, you can boost scalability and ensure efficiency in your campaigns. 

#3. Virtual Assistants and Chatbots

Many startup founders don’t understand that customer service is part of marketing. Industry leaders believe it’s a harmonious blend of customer relationships and retention. 

How do you think AI helps with this? Introducing chatbots and virtual assistants to your website can do the trick. 

These are a cost-effective way to enhance your customer service efforts. Startup founders get to reduce operational costs by boosting efficiency in lead generation. This AI-powered technology can also help streamline marketing. Examples include appointment scheduling and order tracking. 

Let’s say a customer landed on your website with some queries. However, your executives are offline. In that case, startup founders can deploy round-the-clock chatbots to provide instant support. These tools use natural language processing (NLP) to answer customer queries. 

Chatbots and virtual assistants can guide website visitors through the sales funnel without manual intervention. These assistants can generate leads and automatically satisfy customers. This AI use case can truly cultivate customer loyalty by delivering personalized experiences. 

In conclusion, AI can help you capitalize on your marketing strategies and ensure growth. It can enhance brand presence by helping you create campaigns and ensure customer engagement. You can also generate business-ready websites and informative content within seconds. 

However, you need to use it correctly. Fifty percent of marketers believe their business growth can be affected by inadequate AI adoption. That’s why startup founders must be vigilant while pursuing AI’s capabilities.