Comparing Traditional and Digital Marketing
There still remains a hot debate about the value of digital marketing, the more modern option versus the value of traditional marketing methods. Some companies stick with just digital marketing Howell and elsewhere, some refuse to move with the times and some are doing some kind of mix of the two. It makes obvious sense to most people that some form of digital marketing is a must in this modern age but here is a closer look at the two options.
Understanding traditional marketing
Before the development of technology with phones, laptops, tablets, the internet and so on there were the conventional methods businesses used to promote themselves and their products or services. Now referred to as traditional marketing it includes things like posting and distributing brochures and leaflets, newspaper ads, TV ads, billboards, radio, magazines and such. The tools include outdoor marketing, print marketing, referral marketing, broadcast marketing, and publication marketing. It does not include anything online. It was in a time when print newspapers were in every home, when there were national as well as local papers, and when people ordered catalogues and brochures and watched the adverts in between TV shows because there was little choice.
Understanding digital marketing
When the internet came along a new form of marketing came, digital marketing Howell and elsewhere. Anything that involves marketing, promotion or advertising online or on mobile apps are types of digital marketing. There are a lot of things that fall under that umbrella including email campaigns, SEO on blogs and websites, Social media platforms like Facebook or Twitter, Content marketing, videos, influencers and so on.
Comparing the two
When you are comparing both traditional marketing and digital marketing Brick or where you are, there is room for both in a lot of cases, but it depends on your business and goals. If your main audience is seniors who spend less time online then you will likely need to rely on traditional methods to reach them. When you do decide to have an online presence you need to make it count and that is where a professional digital marketing service can help. Head over to EngineRoom if you’d like to know more about digital marketing services.
How much you blend of each one is up to you. Digital marketing tends to be more affordable – email campaigns for example can be set up to be automatic and cost next to nothing. It is important to find experts in marketing who can help you reach your target audience. If you sell to teenagers you need a much stronger presence online and on certain types of social media platforms and not as much traditional marketing.
Summary
Marketing is an important part of being a successful business but you need to work out which type works best for your needs, business and audience. A digital marketing Brick professional can help you get it right so you are not wasting money and time and energy on campaigns that are not going to get you the results you are hoping for. Make sure the strategies used are monitored so adjustments can be made if needed.
