Briefly Explain What Is Instagram Bio?
Contents
What Is Instagram Bio?
Instagram bios are something prominent in every Insta profile. Each and every profile that you visit on Instagram features this section where some short information takes place. Now, this information could be personal or professional.
Or, sometimes, it’s just a link where there are more links (the link in the bio feature). Now Instagram has around 1.3 billion users every day. So, why is the bio of such importance to them? And what exactly does it do, and how do you make it more attractive?
That’s what we’ll find out in this article as we dive deep into the basics of a bio on Instagram and understand how it can help people attract more users. So, let’s get started.
1: Understand the Importance of Instagram Bio
Instagram bios are key to creating first impressions. Every profile you visit has some sort of information, link, or mention in the bio. This includes individuals, businesses, celebrities, etc. This is what the bio of Therock looks like:
Now, the Instagram bio officially only supports around 150 characters. That’s around 30-40 words if you’re wondering. So, that means it doesn’t give you a lot of headroom to create a first impression on your target audience.
That’s why it’s imperative to attract new followers that you focus on being catchy, quick, and right on the point. The idea behind this is to make people follow your Instagram page and even strike up conversations—especially when it’s a business account.
2: Using Unique Fonts
Using unique fonts is one of the key ways that you can use to attract more users to read your bio. It’s the first thing apparent in your profile after your name, so using a captivating font can make it appear outstanding. But the text truly does need to be unique, and that’s why people can use online tools.
One platform that comes to mind is Case Converter Tools, which has an online mirror text generator that can mirror text and wordings to make them attractive. Now, imagine if this was your bio:
Now this can be ideal for brands who wish to create offers, and they can put something like “Decipher this to unlock the code” to get users to interact with them. The three main benefits of this would be:
- Eye-catchy description—something that’ll catch attention right away;
- Get followers busy by deciphering things, such as discount codes;
- And stand out using reversed text like this:
Or, an individual can do the same if they wish to engage more users with the help of a mirror text generator. The point is, using these types of online tools will help you stand out in one way or another.
3: Emojis and Special Symbols
Emojis and symbols are another great way of captivating the attention of your followers and getting them to pay attention to your bio. There are a lot of brands who do this to get a user’s attention toward something specific, like Aorus using this mark to bring attention to the link:
Doing it like this will definitely help you get your reader’s attention toward something specific on your Instagram page.
4: Instagram Bio Spacing and Formatting
Now 150 characters aren’t exactly a lot to work with, but it can be made the most out of when used properly. That’s why it’s important to focus on a few things, such as formatting and spacing. If you notice, most Instagram bios are usually concise and compressed just like Coolermaster:
Now this is a concise two-sentenced bio. That means the spacing and formatting had to be precise and fit in the 150-character space. So, it’s important to focus on the character and word count when writing a bio like this. Try to focus on spacing as well because each space will count as a character.
5: Call to Action (CTA)
A strong CTA will always bring more people to the link mentioned in the bio. If it’s not something attractive, nobody is going to click the link. Whether for security reasons or otherwise, people fear clicking links on any social media platform.
That’s why the CTA should be something clear and concise and tell the reader exactly what clicking the link will do, such as CTAs like Shop Now, Book Your Order, or Contact Us.
Using hashtags and mentions will also make the bio more attractive to users. Therefore, tagging other pages, companies, or affiliates in your bio will attract more customers and also give you a chance to create partnerships with co-creators and fellow businesses.
Conclusion
These are some of the key essentials of creating an intriguing Instagram bio. It’s not just a little piece of your Instagram profile but also an introduction. That’s why it should be used properly and wisely so that it can attract your target audience and give them a reason to interact or engage with your Insta profile.
