Microsoft (Bing) Ads vs. Google Ads: The Best Ad Platform for Startups 

The new era has become all about startups and online businesses whether you are at young age, middle age or old age; this is the world of digital technology and people are using the full potential of digital marketing to build a business and generate wealth for themselves. Today, PPC advertising has become more popular than ever before and every other startup is using PPC Ads to reach potential customers from both the platforms, Microsoft Bing Ads and google Ads.

In this blog, we are going to bring you all the information about Microsoft Bing Ads, PPC google Ads, how you can use both the platforms and what are the difference between Bing Ads and google Ads, what benefits you get and which is the best platform for startups for Ads. 

Let’s get started!

Bing Ads 

Bing advertising or Bing, owned by Microsoft, is an overlooked or an underrated platform that has great potential to reach your target audience at lower cost. It is a great secret treasure for startups looking to do cost-effective advertising in the start due to the tight budget. Many new startups, entrepreneurs and firms find Microsoft Bing Ads to be of great value due to its higher income and purchase intent. Moreover, it has three search engines Bing, Yahoo and AOL, so when you advertise on one platform, your ad will be displayed on all three platforms. Bing integrates with Microsoft and offers a user-friendly interface making it a better choice for users within the ecosystem. So, if you are someone who wants to start a new business with PPC advertising then Bing can be your option that won’t feel heavy on your pocket.

Google Ads

Google Ads is one of the most used PPC platforms to gain visibility on Google’s platforms. You can get more reach and better traffic at a higher cost due to its click prices. In terms of product selling, becoming visible in the competitive market and increasing brand awareness to your target audience, Google is a powerful tool for established companies or enterprises with financial means to fully utilise it because of its 1 billion monthly active users. Yes, because google users are generally more tech-savvy and spend about 12 minutes per day on the platform which makes it a huge potential to grow your business effectively with Google Ads marketing.

Startups or entrepreneurs need to rethink choosing the PPC platform because both microsoft Bing Ads and PPC google Ads have the potential to make your business visible but both have different pricing, user-interface and strategy to advertise it. Let’s dive into doing the comparison between both platforms and find out which platform is best for startups to grow their business online. Also, you can request a free consultation with the best yet affordable PPC agency Dubai like Aun Digital to help you setting up your first PPC campaign for your startup.

Microsoft Ads vs Google Ads: The Best Platforms for Startups 

Google Ads and Microsoft Bing Ads both are successfully providing PPC advertising to the businesses in growing their customer base, increasing brand awareness, driving traffic and most importantly generating income. These are the common benefits that startups and big firms get while using each one of them but there are some differences between Google Ads marketing and Bing advertising like reach, target market, demographics, pricing, and more. Check out the differences below to know which platform is more suitable for startups to begin their business journey.

Search Engine
Bing Ads display Ads on the Bing, Yahoo, AOL and other Microsoft partners making it a limited market to share but it has potential for startups to reach to new users whereas, Google Ads display Ads on google search engine with a larger search market audience. Startups can also benefit from Google Ads if they check the boxes of other factors.

Display
Both the platforms have a different way of displaying the Ads on the search engine. Bing Ads show the URL beneath the headline in bold formatting to catch the audience’s eye whereas Google Ads does not use the bold formatting in the website URL underneath the headline.

Reach
Google has captured the market dominating in the search engineer market which makes it larger volume and more reach as compared to Bing advertising. People are investing in PPC Google Ads keeping the facts and figures in front but Microsoft Bing Ads are growing too and have more potential to reach a massive audience.
There are 5.4 billion monthly searches conducted on Bing search engine which makes it a huge number for your advertising, the market share worldwide is now 34% and most importantly, Microsoft Bing Ads reach 63 million searchers that are not reached with the Google Ads and that makes it a crucial factor to consider for your campaign as 63 million searches are available to find your product quickly with Bing advertising.

Cost
Bing Ads and Google Ads,both have their own budget depending on the search market and competition. Microsoft Bing Ads have less budget for PPC so the advertisers bid and get more for their investment. The average cost per click of Bing Ads is $1-2 which is 33% lower than PPC Google Ads. The average cost per click of Google Ads is $2-3 and that is because the market share is competitive and the target audience is different too.
Bings Ads are lower in cost because they are majorly used in the United States and Google Ads are higher in cost because they are widely used all over the world. So, when setting up your startup campaign, you need to think about these factors whether your target market is in states or people across the world.

Audience & Demographic
Bing users tend to be aged between 35-54 and have an income of $100,000 and above. They are more focused on certain niches such as technology and business.
If we talk about Google users, they are more tech savvy, young aged and can be found in all kinds of niches. They tend to be more diverse and global. It totally depends on the audience you choose for your startup, like you can get less clicks but unique users on Microsoft advertising and higher reach but diverse audience in PPC google Ads. The audience and demographics matter a lot when it comes to setting up your campaign for your startup.

Final Words
It is now easier to decide which platform you need to choose for your startup campaign. The factors such as reach, cost, demographics, and cost showed the difference and the benefits of using Google Ads marketing and Microsoft advertising. It majorly depends on the investment you want to make and the strategy you choose, eventually will help you bring success for your startup. In the last, If you are a startup with less budget and testing mode then you should opt for PPC advertising agency as it will help you in tight budget and good reach but If you want to start big then you can invest in Google Ads and Microsoft Bing Ads both as it will be the best option to get reach and return over ad spend from the platforms and will be easy to decide to choose one for longer run.

However, before investing in Paid promotions you must have a captivating and functional website with all tracking implementations on-site. This does not just help you in tracking website traffic coming via the paid campaign, but it also aids in further optimizing your paid campaign for maximum visibility and generating qualified leAds. Hence, it is best to consult with a professional web design agency, as they cannot just help you in building your website, but they can guide you in integrating proper tracking mechanism to maximize the performance of your campaigns. 

FAQs

How does Google Ads work?
Google Ads marketing work with three factors; the searcher, advertiser and google ad platform:
– Advertisers create Ads that bid on keywords
– Someone searches on Google with the relevant keywords then the auction starts
– Google put all the Ads into that auction with one ad per account
– Google chooses the best ad using the quality score and Ad rank formulas
– Advertisers then only pay when their Ads get clicked

Are google Ads worth it?
Google Ads can be worth a shot for the businesses looking to reach a larger number of targeted audiences, get traffic on their website, and fast conversions. Moreover, campaign optimisation, budget and target market are the factors to consider for success of your campaigns.