What’s the Future of Gojek and Super Apps in Thailand?
Super apps are becoming popular thanks to their advanced features and the convenience of getting everything under one roof. What are super apps? They are advanced apps that provide multiple services, such as grocery and food delivery, taxi booking, entertainment, etc. Gojek clone is the finest example of a super app.
If you’re stepping into super app development, you must know what Gojek is and how it has cleverly captured the Southeast Asian market, including Thailand. Let’s explore more about Gojek, super app development, and its future in Thailand.
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What Are Super Apps and the Perks of Using Them?
A super app is a single digital platform that includes all types of services you wish to offer your users. It can range from on-demand delivery services to booking appointments with a doctor, live tracking employees, carpooling, taxi scheduling, and so on. Well, the key benefit of a super app it is convenient to use and makes it super simple to get everything in just a few clicks.
For instance, Gojek provides more than 20 services. Its users can easily switch from one service to another without installing different apps on their iOS or Android smartphones. Well, besides convenience, Gojek has also significantly contributed to Thailand’s economy since its entry into the market in 2018.
If you’re wondering why people love Gojek or super apps in general in Thailand, then here’s why:
Single solution, multiple services
Super apps include multiple services under a single platform which ultimately eliminates the need of juggling between different applications. Users only need to sign up once and book all the services they may need. In addition, the super app makes the user experience more seamless and doorstep services even more accessible.
Scalable
Super apps like Gojek are built keeping scalability in mind. It means that app owners can easily integrate more services and features into their applications without hampering their existing performance rate! Scalability is really important as only then can you meet the changing needs of your customers.
Speedy services
Super apps in Thailand are built to offer its users super speedy services. For instance, if a user orders groceries online, they wish to get quick doorstep deliveries within an hour or at least on the same day. Super app’s vast and noteworthy network makes it simple and convenient for users to get speedy services.
Provides flexibility to users
Super apps offer a range of on-demand services to their users, therefore, offering them great flexibility! They are flexible to get any service they want from the application in addition to opting for service scheduling.
How Gojek Captured the Thai Market?
Let’s learn the business tricks from the master itself, that is, Gojek. There is no question that Gojek is one of the most sought-after on-demand multi-service apps in the world. But how did it capture the Thai market?
Entire Southeast Asia, including Indonesia, faces the challenge of under-penetration of technical advancements! The question is how Gojek survived and succeeded in such a non-tech-savvy market and brought the most awe-inspiring changes to its economy.
Well, here’s what the tech giant did to achieve it all:
Market Entry and Adaptation
Start small and focus on the local market:
Gojek entered Thailand in 2018, focusing majorly on providing food delivery, ride-hailing, and moto rides. It first began by attracting local merchants and drivers by providing 2,500-baht discount e-coupons for new users registering on the platform. This catered to the local preference for two-wheeled transportation and avoided head-on competition with established taxi companies.
Partner with existing service providers:
After Gojek’s launch in Thailand, they partnered with local companies to provide better localized services. To begin with, the company partnered with local taxi companies and FoodPanda for food delivery services.
Localized the app:
Gojek adopted a more localized approach to improve its branding and capture a larger market. Therefore, it made changes in its app interface, marketing, and promotions as per the Thai culture. Also, it took care of local user’s preferences in terms of languages, currency, and payments. This helped them to build trust with the local community.
Influence the Thai Economy
Gojek created amazing job opportunities for drivers and delivery drivers. This job opportunity was best for young people in search of jobs and supporting household expenses.
Help small businesses make more money:
With Gojek’s entry into the market, small restaurants, store owners, and even supermarkets were able to reach more customers. This helped them to increase their sales and eventually make more money.
Fostered cashless transactions:
Gojek promoted cashless payments through the application that led people in Thailand to adopt transactions through e-wallets and via credit/debit cards.
Is it possible to launch a super app like Gojek in Thailand?
Made the Thai ecosystem super app-friendly!
Gojek didn’t just stick to offering moto rides; they expanded their operations and included more services under the hood. It included food delivery, cashless payments, grocery delivery services, and so on, making things more convenient for users. The all-in-one platform helped people fulfill all their daily needs.
Unquestionably, all of these efforts combined have increased user’s loyalty to the application and have kept them engaged even more. Moreover, its trendy and advanced features have made the platform more appealing to users in Thailand.
The Rise of Super Apps in Thailand
Across Thailand, people are adopting the digital revolution which is driven by super apps like Gojek. Since super apps are multi-functional platforms, they provide seamless user experience, ease of booking useful services, secure payments, and much more.
Moreover, Thailand’s market is demanding app that provides convenience due to high smartphone penetration, and the super app’s future is looking bright. Additionally, the region is looking out for continuous innovation and rapid adoption of cutting-edge solutions which leads to only one conclusion – super apps are going to be the next big thing!
Businesses are leveraging these multi-service apps, providing personalized offers, and earning more. On the other hand, individual service providers are also boosting their income and securing their careers by getting consistent gigs through the platform.
In simpler words, looking ahead, the future of super apps in Asia is brimming with potential.
How to Launch a Gojek-like Super App in Thailand?
It’s simple! Since Gojek already created an easy-to-penetrate ecosystem for super apps, you can build and launch your own multi-services app. Although Gojek has already started a new chapter in Thailand by passing on its operations to AirAsia Digital, yet, its services are still well-known among the users.
In short, if you are planning to launch a similar app like Gojek in Thailand, your business will be accepted by the users with open arms! Therefore, if you want to quickly launch your on-demand multi-service app in Thailand without spending too much, get a white-label solution.
A white-label app is better than building one from scratch because it’s ready-made and requires you to only rebrand it as per your needs! Besides a few tweaks and adjustments, you have to do nothing when launching a Gojek Clone using a pre-built solution.
Furthermore, you will get more time to focus on marketing your app, rather than wasting your efforts on fixing bugs, designing, or testing the application. White-labeling professionals will handle everything, including launching your app on the App Stores and servers, and even sending you an annual app upgrade.
Wrapping Up
The future of Gojek seems bright be it in Thailand or the rest of the world! People are demanding multi-services apps that bring convenience in a single click. Therefore, if you have made up your mind and have sincerely thought about launching a Gojek Clone in the Thai market, then go ahead and hire a clone app development company.
